Tag Archives: Reviewing Products

Little knowledge of experiments leads to awkward conclusions

This ‘shoot-out of online bookstores‘ (link to a YouTube video) is a classic example of why our tech-shows are a huge waste of everyone’s time and, are generally the laughing stock of folks who have some first hand experience of the product being reviewed.

If one is planning a shoot-out, the basic template and methodology needs to be explained up front. Also, since this is somewhat similar to an experiment, the sequence of steps and, the components need to be kept same. I don’t think that they did like-wise. Arbitrary selection of criteria and, fitting the conclusion on non-specific quantitative measures are as good as saying “I know solution A works because I said so”.

Grow up Indian media.