Now I was trawling through my blog feeds early today and ended up going on to these two links. Time and again runab has sat down in peals of laughter about advertisements which are just too crackpot to be cooked up by a single advertising agency soul. Now, off the top of the head, here’s a list of what bothers me nowadays:
o The Apache bike copy/tag lines like Chase skirts now.. : wonder which dumbhead thought it up (however I would not be surprised if it snags an award)
o I tend to dislike advertisements which either paraphrase or cleanly use current Bollywood Fim numbers as a background score, the Bajaj Advertisement (for some platinum range of their bike) takes the cake by using a completely irrelevant score.
o The BSI advertisements on Doordarshan. Our Grand Old Lady of The Tube seems to have penchant for ending up with an unique collection of the brainless of the braindead advertisements. Asking Tansen if the instrument is certified is as near to copywriter’s block as you can get.
o Now there is this Zayed Khan (some say he is the current hottie) advertisment asking people to use their mouths properly. Ahem !! Come again.
Why would/should an advertisement require a roaring background score ? If at all why can it be not something that sticks to the brand. Airtel has a sticky score, so does Malaysia and also did Cathay Pacific (‘There’s a new day dawning…’) or even British Airways (which used a score more recognised as Yanni’s Aria at the Acropolis). The advertisements today either don’t have stories or have age-old stories where a bar of the proper detergent is the bottleneck between promotion and dishonor. Come on, we did have the Fevicol ad only around a year back.